Complete 6 steps guideline for packaging design basics
The Food Marketing Institute has shown the stats that an average US store carries about 40,000 separate products. This almost $600 billion industry depends heavily on customers, dealers, suppliers, and graphic designers. Product packaging, as a discipline of graphic design, is an enterprise itself. But this challenging design area takes more than just a keen vision, so let's see what makes and breaks the design of good packaging.
Product packaging design refers to the outer surface of the product. It is the visual identity that the product has that makes it noticeable in the eye of the buyer. This involves the choice of material and shape and illustrations, colors and fonts used for packaging, a jar, a can, a bottle, or some sort of container. It is a realistic method, indeed. Yet it's more than that, too. The packaging tells a story about the company's mission and vision behind the product. It's also a sensual experience, practically involving us by sight, touch, and sound. Many of these details allow one to consider what the sealed product is about, perhaps most importantly, whether or not we should purchase a product.
6 steps guideline for packaging design basics that will help your product shine on shelves
1. Simplicity and Coherence
In the future, whenever you go to a store, take a random shelf and search through some of the items. You'll be amazed how difficult it is to find answers to any of these main issue in around 4 seconds, which is the most time the average customer can devote to every single product on the shelves. You'll find items that mention hundreds of advantages and no specific brand name. You're going to see things that look amazing on the outside but don't explain what's in the box. It is an important feature in packaging design basics.
You might also notice cleaning items in packaging that are more suitable for children's juices. While certain types of products make for a bit of mystery, the inability to label a product in terms of content, use, or brand identity is a horrible trend that typically results in a packaging design that does not fit well in stores. Note rule number one: be clear about the item, be specific about the name.
2. Honesty and Integrity
Newbies of product packaging design, referring to both consumers, designers and designers, always want to represent the product in the most beautiful way possible. They'll reveal a chocolate-dried cookie when you're simply buying a plain chocolate-flavored biscuit. They're going to demonstrate rich, fresh cherries of fruit yogurt with no fruit material.
By portraying a product 10 times more than it really is, you are lying and eventually frustrating the customer, leading to low market results and a really negative brand reputation. It is where authenticity comes in. Consumers have nothing against easy, cheap goods, as long as they know what they are purchasing! Of course, they foresee "face lifting" to some level, but not to the point that the result seems to be something completely new. It is an important feature in packaging design basics. As a manufacturer, the job is to portray the product in the best possible manner but bear in mind that customers – like you – deserve to be handled correctly.
Creativity, individuality, and memorability are at the core of quality companies and, of course, fantastic packaging designs. It's easy to see why – there are hundreds of items out there, all vying for customer interest. If your brand is genuine and your idea is new, it will automatically take you apart in the limelight away from the competition. Since this is genuinely a matter of imagination and experimentation, it's hard to offer advice on how to be "authentic," especially today when people are presented with a multitude of brands, looks, and appeals. If you are grounded with a generic-looking packaging template, then add an unconventional design style with high "visual standards."
For instance, if anyone is involved in product photos, use illustration or photoshop. If everybody is using a horizontal interface, aim for a vertical layout. If most styles are more modern, aim to incorporate something retro with an emphasis on quality appeal. Be brave, be different and look to other types of goods for unlikely points of inspiration – the concept of spirit labels will be a perfect way to brainstorm ideas for this new chocolate packaging initiative.
4. Product Self Impact
From the shopper's perspective, a commodity is never seen on its own and never in great depth. Owing to the distance of visibility from the shelf and the fact that the items are organized in rows and columns, we can see real patterns made of different products. It's not when a certain trend catches our curiosity that we begin to take a closer look at it.
When put on the actual shelves, this uniqueness and attractiveness of the item is something that marketers call 'shelf effect,' creating a significant difference in product sales. The shelf effect is something that you need to measure and investigate in your projects. You will do this by imitating your concept's location on the actual shelf and by surrounding it with other items (for best results, use several rows and columns of each product). The more unique it looks, the more it sells it. You'll be astounded by the results – often the best-looking design blends in and becomes invisible, whereas the simplistic "pop" designs in this setting.
A packaging design definition can make it simpler to launch a new line extension (product variation) or a sub-brand. Imagine, for example, creating a package for a new line of apple juice. You and your customer are going for a certain apple template that looks very nice. A couple of months later, though, the client chooses to produce a cherry flavor under the same brand name. To your disappointment, you understand that the original design idea you created depends heavily on apples to work, and the cherries would not look nearly as fine. Plus, cherries have some advantages to share on the front plate, which works against your theory. You've got a problem with extensibility.
You should always plan item packaging with a future in mind to prevent this. This involves having a visually systematic interface that makes simple product visual or other detail improvements, so you'll end up with a fine-looking family of items.
Practicality is concerned with the real form, scale, and functionality of the commodity jar, not just the mark or wrap. The more realistic the product, the more sales it gets. When nestle starts giving coffee in a mug shape jar, so you can use it as a jar, after coffee ended, the sales increased a lot. Practicality is the most neglected component of packaging design, simply because consumers often prefer the "tried and true" path, which is a missed opportunity for creativity. It is an important feature in packaging design basics. Practicality always comes first – or, in most situations, how you can make the product easy to use, transport or store. Practicality itself can overcome all of the problems of packaging design.
Packaging design is a broad and competitive field of design, often searching for designers that can offer product originality and sales efficiency. The package is the only message that the customer sees and the last chance to persuade him to purchase the product. Clarity, integrity, authenticity, and the other rules mentioned above play an essential role in this method, but they are by no means the final word on the issue.