How to Innovate Latest Beauty Product Packaging Design That Sells?
We all appreciate cosmetics, and in any way or other, we need it in our beauty bag; it can be from top to bottom or just lip gloss. The packaging of the beauty product is as important as the product is. The first thing that catches the eye of the customer is the packaging of the product. Looking nice visually is a source of trust and a means of making a great and enduring first impression. When it comes to our appearance, we are very sensitive and faithful to beauty brands that complement our skin and personality. The cosmetics market is led by the most devoted and hard-won fan, which provides serious business potential.
The top five countries, such as France, the United States, Singapore, South Korea, and Japan, are renowned for their popular cosmetics industry and play an important role. Items add value with a symbol showing a country's origin and are then valued on the international market. Several factors make the product as famous as it can. According to the study done by SmithersPera, the packaging design and shape is one of them. According to "MarketWatch," the packaging market will reach to $35.6 Billion by 2023.
Layers of Latest Beauty Product Packaging Design
The packaging of beauty products consists of three major layers main means primary layer, secondary layer and the branding layer.
It is the primary layer of wrapping. This layer falls into close interaction with the product itself and is referred to as supermarket or consumer packaging. The mandatory aim of the primary packaging is to protect the product and to connect with customers.
Example: The lakme lipstick bearing the company's logo and name here is known to be part of the primary packaging.
The primary function of secondary packaging is for the presentation of branding and logistical purposes. The function here is to protect and assemble the single components during storage and is usually seen in the food, beverage, and cosmetic industries. Example: Exterior packaging inside which the substance exists, information on the materials, dates of manufacture and expiry, tagline, MRP and allergic information shall be given. The concept of the main and secondary packaging should be cohesive and should convey the company's story to the public.
There are two labels affiliated with products of the beauty industry. One is the brand's logo, and the other is the logo of the commodity, such as Unilever. Few follow a text-oriented logo with a brand name, and others effectively develop a logo in conjunction with graphics and pictures. Other types of logos are often used in packaging, along with the name and company logo. Health and safety knowledge serves as a focal point where consumers are involved in purchasing cruelty-free goods, FDA-compliant, charitable, and recommended by experts. Using both of these logos, the packaging can overcrowd and clutter, so you may set it at various positions and sizes on the packaging to prevent clutter.
Aspects of the Latest Beauty Product Packaging Design
1. Style and Personality
A woman responds emotionally to packaging advertisers and has convinced many women to wear a wide variety of fragrances for the evening, day, summer, and season, depending on their mood. The nature of the form is based on being attractive, inspiring, spiritual, or other mood-dependent. Shapes can reflect the elements of water, floral, elegance, accessory, and imagination.
Male-oriented packaging forms are inspired by the masculine industry and would imitate car and tough styles. Gillette's line of men's toiletries and razors are symbols of the feelings and forms synonymous with heavy music, and quality is part of their popularity. Each shape of the container here represents the individual personality and shapes, which gives the product a little more vitality, which will allow them to stand out and appear more professional.
Color is the first most significant factor in persuading consumers to purchase makeup, but instead of having a single hue, it is the use of a shade mix that draws people's attention. Pink, commonly popular as a feminine color in beauty and makeup, is friendly and cheerful, whereas darker colors are synonymous with male-oriented beauty products. Black hue is a hallmark of luxury cosmetic packaging design in which ethereal colors, jewel tones, and pearl essence serve as a premium feel and look at packaging design
3. Innovative Shape and Packaging Design
76% of buying choices are taken on the basis of the commodity held on the shelves. Source Cosmetics' retail packaging production has taken a long way in recent years with innovative (sustainable) fabrics and an enhanced customer-driven product design market. Social networking has allowed marketers to consider consumer patterns and lifestyles through different marketing campaigns. They are now establishing modern dramatic designs that are both eye-catching and feasible.
The leaf-shaped cap and the bamboo-shaped body reflect the natural character of the commodity. Curvy style and line art features are highly regarded in the cosmetics industry as they express feelings with beauty. Travel-friendly and single-use packaging concepts are a modern iteration of the beauty industry since consumers prefer trouble-free and straightforward schemes. The makeup industry is known for its versatility, cleanness, and minimal ornamentation for an authentic and glamorous appearance. The company's story is brilliantly expressed by imaginative content and a mix of the right colors, logo, and illustrative images.
Packaging, its Shapes and Types
1. Geometric Shaper Packaging
Geometric shapes can be circular, rectangular, octagonal, decagonal, hexagonal, and several geometric shapes are the basis that makes the product stand out on the grocery store shelf. Not only can these shapes make the product stand out, but they can also act as simple and handy features. Examples: Abstract boxed soups, Origami whisky bottles, Masculine perfume. When appropriately used, geometric patterns are incredibly versatile, visually convincing, and, in some cases, very practical. You will use them to improve the vibrancy and life of your projects.
2. Abstract Shape Packaging
Abstract forms are generated through the abstraction of the most basic and universal elements of real-life forms. These types are formed by the inspiration of objects that surround us in our everyday lives. Abstract shapes are the big, simple shapes that provide building blocks for nearly every form of art. Examples: The bathroom case, the two human beings are stylized silhouettes of a person wearing pants and a person wearing a skirt.
3. Organic Shape Packaging
These are the forms that are distorted and asymmetric in appearance, typically seen with the curvy flow in them. Naturally, the form is influenced by nature, such as trees, flowers, and many others synonymous with nature. Apart from the styles of shapes, it is important that the packaging is ergonomic. The specification's technological features would focus on the product's characteristics under the consumer's jurisdiction, not just when the product is ordered but also when the real product is used. This refers to its form, composition, and substance. These are the factors that have the greatest effect on the ease of delivery and usage.
Unboxing Experience is important for Latest Beauty Product Packaging Design
As the name suggests, this is the real method of sensing when the product is unboxed. Un-Boxing in the beauty industry is an opportunity to create a "wow" atmosphere with the clever and enticing introduction of customer products. Customized touch with packaging design is often valued and increases customer loyalty to the brand. Skincare tricks, stunning quotations, coupon coupons for the next buy, and complementary accessories add an extra grin to the customer's face as a result of repeated purchases. Beauty blogs and brands rely on unboxing expertise to express brand image, feedback, and specs.